POPOUT zine is a Paris-based artist collective and independent print magazine. The first of its kind, this powerhouse community of artists is making waves in Paris as a soul-led group of young Americans creating culture abroad. As their current Brand Strategist, I help to propel and expand their online presence as well manage and scale the media entity. Created by Detroit native Aalyiah Heath, POPOUT means “pursuit of purpose” and is a brand dedicated to moving with integrity. We work together to inspire unknown artists to create a new world paradigm where authentic artistry and self-development are paramount.